ITALIAN ESCAPE
Amalfi Coast Reverie Stationery & Signage
A dreamy, coastal-inspired shoot that blended the romance of the Amalfi Coast with playful Italian details. Samera and Alessio’s signature suite featured a shoreline-inspired die cut, airy pastel tones, and whimsical accents drawn from the styled setting. A unique No. 10 vertical invitation with matching envelope was paired with detail, RSVP, and weekend schedule cards, each pulling design inspiration from the reception scene. The coastal motif carried into large-scale welcome and bar signage with a custom couple monogram cut-out, all designed in high-contrast, modern editorial typography. This editorial was proudly featured in California Wedding Day.
Design Details
- Amalfi Coast motif carried throughout the suite
- Shoreline-inspired die cut for stationery pieces
- Topographic map of the coastline as design inspiration
- No. 10 envelope with custom die-cut in Placid Blue
- Unique vertical invitation suite with coordinating save-the-date
- Detail, RSVP, and weekend schedule cards
- Envelope liner inspired by Avenue 12’s Sofia Yellow Stripe Scalloped Sofa
- Placid Blue accents matched to Avenue 12’s Coastal Blue Pagoda Umbrella
- Custom couple monogram cut-out for large-scale welcome and bar signage
- High-contrast, modern editorial typography
- Color palette: Mist, Placid Blue, Butterscotch, Creamsicle, Ivory, and Wedding White
Vendors
Planning & Design // Tommy Rouse & Jessica Maguire with Avenue Twelve
Social Media Content Creator // Sunset Social Management
Linens // Nuage Designs & Something Vintage
Invitations & Signage // Rachell Rae Designs
Beauty // On the Park Salon & Suites
Photography // Tina Loveridge
Model // Alexandria Lopes
Venue // Allegretto Vineyard Resort
Floral Design // Mark Luna Events
Gown // Mareh Couture Bridal
Rentals // Avenue Twelve
Tabletop // Table Method
Award-winning designer, Rachell, creates bespoke stationery and signage for couples and creative teams across California’s Central Coast. With a white-glove process and a signature modern romantic style, she transforms wedding stories into timeless, meticulously executed keepsakes.
Join Newsletter
Dearest gentle reader,
A new season has arrived, and the Ton is paying close attention.
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Venue: @pasoroblesinn
Planning & Design: @heydayweddings
Hosting Committee: @centralcoastweddingpros
Florals: @flowersbykim
Photography: @leanamyraphotography
Content Creator: @contentbykam
Cinema: @patmanang @mooncrestmedia
Stationery and Signage: @rachell_rae_designs & @palette.and.pine
Draping: @draping_bykim
Specialty Linen: @bellacouturelinen
Rentals: @gycrentals
Harpist: @jan_walters_harpist
Guest Watercolor Painting: @paintedlovebykristiana
Specialty Lounges: @bohosloco
Photo Booth: @thatonephotobooth
Entertainment: @electricirque
Dessert: @justbakedpaso
Decor Rentals: @embellishvintagerentals
Marketing, Site, and Promotion: @angellicadesigns
DJ/MC & Lighting: @epicentertainmentinc
Jewelry: B. Anthony & Co. Jewelers - @banthonyjewelers
Bridal Gown: @epiphanyboutique_slo
Model: @macyjanemodeling
Model Hair: bluebirdsalon_collaborative
Model Makeup: @thequeensbees
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#pasoroblesweddings #bridgeton #bridgeton #weddinginvitation #weddingsignage
Signature sips: The Pounder & The Wiggler.
Full bar, whole bone available. No one’s going home thirsty with @caminococktailco bartending.
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Vendor Love:
Planning & Design: @live_andloveevents
Venue: @villaloriana.slo
Stationery & Signage: @rachell_rae_designs
Photography: @ashleyrae.associates @ashleyraestudio
Officiant: @rabbi.janice
Beauty: @tamibernardmakeup
Florist: @moonglowfloral
Rentals: @allaboutevents
Specialty Rentals: @embellishvintagerentals
Bar: @caminococktailco
Caterer: @fieldtotableevents
DJ Entertainment @muirmusic
Music @805stringquartet
Transportation: @slosaferide
Welcome Party @thepennyslo
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#weddingsignsdesigns
A five-star review with a love note to match, and a reminder of why I do this work. 💕
Now booking 2026 + 2027 weddings for couples who value elevated, modern romantic design, trusted guidance, and a vendor who delivers beyond expectations.
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Vendor Love:
Planning & Design: @live_andloveevents
Venue: @villaloriana.slo
Stationery & Signage: @rachell_rae_designs
Photography: @ashleyrae.associates
Officiant: @rabbi.janice
Beauty: @tamibernardmakeup
Florist: @moonglowfloral
Rentals: @allaboutevents
Specialty Rentals: @embellishvintagerentals
Bar: @caminococktailco
Caterer: @fieldtotableevents
DJ Entertainment @muirmusic
Music @805stringquartet
Transportation: @slosaferide
Welcome Party @thepennyslo
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#weddinginvitation #californiawedding #custominvitations #weddinginvites #weddingsigns
This lavender welcome sign was designed as an extension of G + C’s invitation suite.
Inspired by the bride’s shoes and matched to their envelopes, it was all about continuity, color, and intention at this beautiful San Luis Obispo venue.
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Vendor Love:
Planning & Design: @live_andloveevents
Venue: @villaloriana.slo
Stationery & Signage: @rachell_rae_designs
Photography: @ashleyrae.associates
Officiant: @rabbi.janice
Beauty: @tamibernardmakeup
Florist: @moonglowfloral
Rentals: @allaboutevents
Specialty Rentals: @embellishvintagerentals
Bar: @sidecarcocktailco
Caterer: @fieldtotableevents
DJ Entertainment @muirmusic
Music @805stringquartet
Transportation: @slosaferide
Welcome Party @thepennyslo
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#weddinginvitation #californiawedding #welcomesign #weddingsigns #weddingdesigner
Design that tells a story long before your day begins.
A meaningful detail in G + C’s invitation suite was the mountain silhouette details card.
The three peaks were intentionally designed to reflect the Colorado mountains where Genevieve and Cody fell in love while running, and the sister mountains of San Luis Obispo, the place they chose to get married. A single detail holding meaning, movement, and place.
One quiet detail, layered with intention.
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Planning & Design: @live_andloveevents
Venue: @villaloriana.slo
Stationery & Signage: @rachell_rae_designs
Photography: @ashleyrae.associates @ashleyraestudio
Officiant: @rabbi.janice
Beauty: @tamibernardmakeup
Florist: @moonglowfloral
Rentals: @allaboutevents
Specialty Rentals: @embellishvintagerentals
Bar: @sidecarslo @caminococktailco
Caterer: @fieldtotableevents
DJ Entertainment @muirmusic
Music @805stringquartet
Transportation: @slosaferide
Welcome Party @thepennyslo
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#wedding #sanluisobispoweddings #coloradowedding #californiawedding #weddinginvitation #weddingdetails #weddingdesign
Design becomes meaningful when intention shapes every detail.
Every piece of this custom wedding invitation suite and day-of signage was created with purpose. The floral watercolor was painted in advance, inspired by the day-of florals by @moonglowfloral guests would later experience in person. The lavender envelope was selected to mirror the bride’s shoes from @bellabelleshoes, creating a subtle yet meaningful connection between style and stationery.
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Planning & Design: @live_andloveevents
Venue: @villaloriana.slo
Stationery & Signage: @rachell_rae_designs
Photography: @ashleyrae.associates @ashleyraestudio
Officiant: @rabbi.janice
Beauty: @tamibernardmakeup
Florist: @moonglowfloral
Bridal Shoes: @bellabelleshoes
Rentals: @allaboutevents
Specialty Rentals: @embellishvintagerentals
Bar: @sidecarslo @caminococktailco
Caterer: @fieldtotableevents
DJ Entertainment @muirmusic
Music @805stringquartet
Transportation: @slosaferide
Welcome Party @thepennyslo
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#weddinginvitation #wedding #californiawedding #weddingdesigner #weddingstationery #welcomesign #bridalshoes
