modern love
Modern Maddona Inn Valentine Stationery
Rachel and Austin’s Valentine’s Day elopement was as vibrant and iconic as its San Luis Obispo, California setting. The save-the-dates highlighted the famous Fremont Theater with a digitally traced illustration and custom typography mimicking the venue’s marquee, celebrating its vintage charm. A playful palette of cotton candy pink and garnet red brought bold contrast, while arch-shaped invitations, oval detail cards, and a watercolor floral envelope liner added modern romance. Their ceremony at the iconic Madonna Inn, complete with a bespoke pink bridal gown and stylish, functional bridal shoes, reflected a love story infused with fun, color, and personality.
Design Details
- Fremont Theater digitally traced illustration
- Custom typography inspired by Fremont marquee signage
- Arch-shaped invitation suite + oval detail cards for dimension
- Watercolor floral envelope liner
- Vibrant watercolor floral accents throughout
- Cotton candy pink + garnet red envelopes
- Bespoke pink bridal gown
- Fashionable + functional Pashion Footwear bridal shoes
- Ceremony at the iconic Madonna Inn
- Vintage car send-off vibes
Vendors
Coordination & Florist // Mark Dillon Luna Events
Venue // Madonna Inn
Photography & Videography // SLO Town Studios
Bespoke Invitation // Rachell Rae Designs
Hair + Makeup // Bellizzimo Beauty
Bridal Dress // Untamed Petals By Amanda Judge
Bridal Shoes // Pashion Footwear
Groom Attire // Hey Gorgeous Formal Wear
Vintage Car // AVOW Wedding Ceremonies and Services
Watercolor Artist // Jean Smith, Rachell’s Mother-in-Law
Award-winning designer, Rachell, creates bespoke stationery and signage for couples and creative teams across California’s Central Coast. With a white-glove process and a signature modern romantic style, she transforms wedding stories into timeless, meticulously executed keepsakes.
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It’s true, I do care too much.
About the tiny details. The way a piece transforms a space. The people I’m creating for. And the vendors I get to create alongside.
So hearing that the care behind the work is actually felt? That one means a lot.
Thank you, Hayle, for the kind words and for always capturing the details so beautifully.
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Feature // California Wedding Day @californiaweddingday
Planning & Design // Tommy Rouse @tommyrouse with @avenuetwelve
Linens // Nuage Designs @nuagedesignsinc & Something Vintage @smthingvintage
Invitations & Signage // Rachell Rae Designs @rachell_rae_designs
Beauty // On the Park Salon & Suites @onthepark_salonandsuites
Photography // Tina Loveridge @loveridgephotography
Social Media Content Creator // Sunset Social Management @sunsetsocialmanagement
Venue // Allegretto Vineyard Resort @allegrettovr
Floral Design // Mark Luna Events @_mdlevents_
Gown // Mareh Couture Bridal @marehcouture
Rentals // Avenue Twelve @avenuetwelve
Tabletop // Table Method @tablemethod
Model // Alexandria Lopes @alexandriamarie.photo
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#weddinginvitations #californiawedding #pasorobleswedding #customweddinginvitations #rachellraedesigns
A custom die-cut coastline became the silhouette for this oversized welcome sign, layered with their monogram and editorial typography to bring the invitation design to life on a larger scale.
Paper to place. The Amalfi Coast, reimagined in form and designed with intention.
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Feature // California Wedding Day @californiaweddingday
Planning & Design // Tommy Rouse @tommyrouse with @avenuetwelve
Linens // Nuage Designs @nuagedesignsinc & Something Vintage @smthingvintage
Invitations & Signage // Rachell Rae Designs @rachell_rae_designs
Beauty // On the Park Salon & Suites @onthepark_salonandsuites
Photography // Tina Loveridge @loveridgephotography
Social Media Content Creator // Sunset Social Management @sunsetsocialmanagement
Venue // Allegretto Vineyard Resort @allegrettovr
Floral Design // Mark Luna Events @_mdlevents_
Gown // Mareh Couture Bridal @marehcouture
Rentals // Avenue Twelve @avenuetwelve
Tabletop // Table Method @tablemethod
Model // Alexandria Lopes @alexandriamarie.photo
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#welcomesignwedding #italianwedding #weddingwelcomesign #invitations #californiawedding
Kind of chic when every wedding detail speaks the same design language.
The proof is in the pages.
Our Italian Affair editorial, featured in California Wedding Day, pages 20–21.
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Feature // California Wedding Day @californiaweddingday
Planning & Design // Tommy Rouse @tommyrouse with @avenuetwelve
Linens // Nuage Designs @nuagedesignsinc & Something Vintage @smthingvintage
Invitations & Signage // Rachell Rae Designs @rachell_rae_designs
Beauty // On the Park Salon & Suites @onthepark_salonandsuites
Photography // Tina Loveridge @loveridgephotography
Social Media Content Creator // Sunset Social Management @sunsetsocialmanagement
Venue // Allegretto Vineyard Resort @allegrettovr
Floral Design // Mark Luna Events @_mdlevents_
Gown // Mareh Couture Bridal @marehcouture
Rentals // Avenue Twelve @avenuetwelve
Tabletop // Table Method @tablemethod
Model // Alexandria Lopes @alexandriamarie.photo
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#CaliforniaWeddingDay #CentralCoastWeddings #luxuryweddingstationery #ItalianWeddingInspiration #CaliforniaWeddingDesigner
Before guests experience the wedding, they experience the invitation.
For this Italian-inspired affair, the invitation suite began the story: a tall No. 10 invitation layered with a details card, RSVP, and weekend schedule, translating the sun-drenched Amalfi Coast into print with a sculptural sensibility, where shape, rhythm, and negative space became just as important as color.
Tied together with delicate gold twine and tucked into a custom No. 10 envelope, the suite was finished with a bold striped liner inspired by @avenuetwelve’s sofia yellow stripe scalloped sofa, creating a subtle connection to the celebration and hinting at the design details still to come.
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Feature // California Wedding Day @californiaweddingday
Planning & Design // Tommy Rouse @tommyrouse with @avenuetwelve
Linens // Nuage Designs @nuagedesignsinc & Something Vintage @smthingvintage
Invitations & Signage // Rachell Rae Designs @rachell_rae_designs
Beauty // On the Park Salon & Suites @onthepark_salonandsuites
Photography // Tina Loveridge @loveridgephotography
Social Media Content Creator // Sunset Social Management @sunsetsocialmanagement
Venue // Allegretto Vineyard Resort @allegrettovr
Floral Design // Mark Luna Events @_mdlevents_
Gown // Mareh Couture Bridal @marehcouture
Rentals // Avenue Twelve @avenuetwelve
Tabletop // Table Method @tablemethod
Model // Alexandria Lopes @alexandriamarie.photo
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#weddinginvitations #italianwedding #invitation #invitations #californiawedding
Inspired by the Amalfi Coast, this editorial proves you don’t need a passport to create a destination-worthy celebration.
Having recently returned to this venue for another wedding made seeing this feature feel even sweeter.
Honored to see my stationery and signage featured in California Wedding Day alongside such a talented creative team.
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Feature // California Wedding Day @californiaweddingday @irondiamondweddings
Planning & Design // Tommy Rouse @tommyrouse with @avenuetwelve
Linens // Nuage Designs @nuagedesignsinc & Something Vintage @smthingvintage
Invitations & Signage // Rachell Rae Designs @rachell_rae_designs
Beauty // On the Park Salon & Suites @onthepark_salonandsuites
Photography // Tina Loveridge @loveridgephotography
Social Media Content Creator // Sunset Social Management @sunsetsocialmanagement
Venue // Allegretto Vineyard Resort @allegrettovr
Floral Design // Mark Luna Events @_mdlevents_
Gown // Mareh Couture Bridal @marehcouture
Rentals // Avenue Twelve @avenuetwelve
Tabletop // Table Method @tablemethod
Model // Alexandria Lopes @alexandriamarie.photo
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#californiawedding #weddingstationeryinspiration #italianweddingdesign #weddinginvitation #invitatationdesign
Beautiful wedding design isn’t created with one statement piece.
It’s created through hundreds of thoughtful decisions made by the couple and their dream vendor team, all working together toward one shared vision.
For Jenna and Kevin’s wedding, every stationery and signage detail was designed to feel connected. From the invitation suite that welcomed guests months before the celebration to the menus, welcome sign, seating chart, and finishing touches they experienced throughout the day, every piece was created with intention.
That’s the beauty of cohesive design. It doesn’t compete for attention. It quietly tells one complete story from beginning to end.
Seeing this celebration featured on @stylemepretty is an incredible honor. What means even more is knowing these design details became part of a celebration that felt deeply personal, welcomed every guest, and created memories that will last a lifetime.
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Couple: @jennzenn + @k__mann
Feature: @stylemepretty
Planning & Design: @heydayweddings
Venue & Catering: @casswineryweddings
Photography: @chantelsaffordphotography
Invitation Suite & Signage: @rachell_rae_designs
Florals: @flowersbykim
Draping & Lighting: @draping_bykim
Content Creator: @thesocialclub.xx
Beauty: @beautyxbrittneyhunt @lovelaurarocha @thequeensbees
Bridal Gown: @sarahseven
Cake: @cakecathedral
Band + MC: @theacademyband
Rentals: @brighteventrentals
String Quartet: @805stringquartet
Bar: @mixedeventsbarservice
MOB: @deevad444
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#weddingstationery #weddingsignage #customweddinginvitations #pasoroblesweddings #rachellraedesigns
